| Director at Large |
|
| |
 |
Kathy Wren
(518) 587-1011

KATHLEEN WREN
Kathy is the Immediate Past President of the Capital Region Chapter of the Public Relations Society of America, the largest professional organization of public relations specialists representing business, consulting firms, government, associations, schools, professional services firms and nonprofit organizations.
Kathy worked for Shorey Public Relations and Sawchuk, Brown Associates in Albany, N.Y., where she provided public relations including crisis communications, grassroots communications, media relations and government relations counsel and public relations support for a number of the Capital Region’s premier companies.
Kathy began her career in public relations as an account executive for Cairns & Associates in New York City. While there, she developed product campaigns, media programs, celebrity tie-ins and special events for Swarovski North America Limited, Daniel Swarovski Paris, Universal Studios Consumer Products Group, Vanity Fair Corporation and Unilever United States, Inc. (Snuggle Fabric Softener) She earned coverage in USA Today, The New York Times, Town & Country, Cosmopolitan, Harper’s Bazaar, Vanity Fair and many other top-tier national luxury and news outlets.
Whether it’s a national consumer product campaign, hydroelectric power plant awareness campaign, diesel truck emission regulations campaign or a Krispy Kreme grand opening, Kathy is all about getting the message out—at the right time, to the right people, in the right way. She has experience developing and implementing media plans for clients in a variety of industries, such as non-profit, education, state and government agencies, law, technology and many others. She knows exactly how to use the media to advance public relations objectives and, of course, always remain true to the clients’ core values.
|