Wednesday Workshop: 'Toyota, Tiger and Similar Messes'
March 10, 2010
Sunmark Federal Credit Union Administrative Offices, 1187 Troy-Schenectady Rd, Latham (just west of Albany Shaker Rd. and Keeler Motors, near the Niskayuna border)
Noon - 1:30 pm

Please join PRSA as we host our March Wednesday Workshop on "Toyota, Tiger and Similar Messes: When bad things happen to great brands...and how smart PR people can turn things around." The stories are still unfolding, shoes are still dropping, and there's been no rest for the PR teams managing the reputations of billion dollar brands. In the midst of these PR crises, we'll look at what's gone right, what's gone wrong, and how we all can learn from what's happened in order to help our own organizations and clients. Program panelists: Jan Smith, Principal, Castle Rock Ranch Group, whose communications consulting firm focuses on reputation management; Mark Behan, Founder and President, Behan Communications, whose company specializes in helping clients manage controversial issues; Bill Schwarz, Vice President of Communications, Zone 5, and a former communications executive at Union College and General Electric; and Penny Vavura, moderator, Senior Counselor, Pierce Communications. Registration Fee (includes lunch) Members and Students - $15 Non-Members (Always Welcome!) - $25 RSVP Today: info@prsacapitalregion.com

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